Smarter Instructions for All of Us
Ergo™ is an artificially intelligent personalization engine that scores the importance of each navigation instruction for each individual driver.
It ensures that your users get the information they really need, and aren’t annoyed by hearing instructions they already know.
The ErgoTM Personalization Engine
A New Layer
A New Layer In The Value Stack
The Evolution of Turn-By-Turn Guidance
Maps and GPS help drivers find their way on unfamiliar routes. Every turn is shown visually, and every turn is announced audibly.
Real-time traffic info saves people time on familiar routes. But navigation UIs are still designed for unfamiliar routes.
Navigation UIs deliver instructions exactly as each driver needs. With better UX, drivers use GPS navigation more regularly.